Hero@Zero: Masterflex transforms business mode
The Masterflex Group is revolutionizing the market for hoses and connecting systems and transforming it into a circular economy. The Masterflex Group is expanding its product, consulting and solution know-how to include eco-effectiveness, i.e. a circular economy without additional resource consumption. To this end, the current business model will be transformed and expanded in stages up to 2035.
The focus will be on the AMPIUS® digital hose world, which will provide a digital twin of all products and their life cycles to enable a circular economy for hoses and connecting systems.
To this end, today’s consulting and product business will be gradually repositioned by 2035 and expanded to include additional services such as take-back, recycling and eco-certification. The goal is an endless circular economy of plastic hoses.
In doing so, the Masterflex Group, as a leader in its market (”Hero”), is committed to not consuming any additional resources (i.e. ”Zero”).
”With our Hero@Zero strategy, we want to make an economically and ecologically traceable positive contribution