BTH unwraps its new Logo at Interpack 2008
On the 24th April, BTH will present its new company logo at the Interpack Trade Fair. In addition to the new logo, BTH’s matching new visual identity will also be presented, with the new corporate design and brochure line. Director Frans Maas: “This new visual identity is the pinnacle of BTH’s 12½-year anniversary. The company has developed into a solid enterprise over the past years. We are also underlining our ambition for the future with this step. Together with the consolidation of relationships with our current customers, we will be strongly oriented towards the development of new markets in the coming years.”
Reason: consistent growth
Due to its continually growing international network, BTH increasingly needs to present a clear and uniform image to the outside world. This was the reason for taking a closer look at the logo and the corporate image. A clear image had to be created that would also express BTH’s message at the international level.
Our promise to the market: Bag it your way
BTH supplies filling lines, palletizers and stretchhood machines, in short, a total solution for packaging of free flowing goods into bags and for preparing them for transportation. We do this for a number of industries, to whom we deliver a broad range of machines and options. We can offer our customers a solution that fits like a glove. Our new promise to the market, “Bag it your way”, is a powerful summary of this concept.
