Nedpack splits organisation as a result of different strategies
Qimarox: new name for a proven strategy
Nedpack has transferred the development and manufacture of standard components to a company with a new name: Qimarox. The reason for this is the different approach of Nedpack and Qimarox. Whereas Nedpack will mainly focus on end users of end-of-line packaging systems in The Netherlands, Qimarox will set its sights on system integrators and original equipment manufacturers world-wide. ‘We are certain that Qimarox will be a great success’ says Nedpack founder Peter Hannessen.
This strategy is embodied in the huge success of the Prorunner mk5, the vertical conveyor that has developed rapidly in recent years and been nominated for the Logistica Award recently. Pieter Hannessen and his team have succeeded in significantly reducing the cost of this machine, which has led to the exponential increase of demand for this vertical conveyor. System integrators from different industries use the Prorunner mk5 in their projects. The machine with the patented drive system is currently being used in the final packaging lines and storage and order picking systems of countless companies across the globe. ‘The past three years, the number of lifts produced has doubled every year,’ says Pieter Hannessen, who founded Nedpack in 1995.
Moving forward
Following the success of the Prorunner mk5, Hannessen decided to give the Components Division a new name: ‘Qimarox’. The newly created Quimarox brand will focus only on the development and manufacture of standard components. ‘We want to continue down our new path at an accelerated pace.’ As with the Prorunner mk5, we have now also further developed and improved our Highrunner mk7 palletiser. The cost of this machine too has been greatly reduced, ‘says Pieter Hannessen.
Qimarox develops and manufactures products that are sold exclusively by system integrators and original equipment manufacturers (OEMs). ‘Qimarox has good contacts with partners worldwide. Qimarox furthermore ensures that these partners receive proper training, so they know how these products can be applied and integrated. A number of partners have already been certified’, says Hannessen.
