Heineken manages distribution in Surinam in-house with ORTECs journe
Surinaamse Brouwerij NV, part of the Heineken NV brewery group, is going live with ORTEC’s SHORTREC journey and route scheduling system. Until recently, the brewery outsourced the scheduling of its distribution activities in Surinam to a local distribution company. In order to provide its customers with better service, Heineken has taken over the management of a major part of its production chain – from brewing and sales to the scheduling of the distribution.
Opening of new depot
ORTEC has worked out various supply scenarios for Heineken with the result being the opening of a new depot in the west of Surinam. Following a successful six-week pilot project with SHORTREC, Heineken is now going live with SHORTREC. Following this, Heineken still has more process improvements in mind. Heineken is also considering whether to plan the sales activities with SHORTREC. “Coca Cola has also done this”, says project manager Johan Ensing from ORTEC. “By allocating working areas to sales staff, Coca Cola is now saving millions every year.”
Various lines of approach
General Manager Onno Rombouts of the Surinaamse Brouwerij NV: “The pilot project indicates that with SHORTREC we can realize cost savings compared to the old situation where our distributor planned the deliveries. With SHORTREC we are able to plan the sales orders ourselves as efficiently as possible. Our aim is to deliver products to the customers at the lowest possible costs with the highest possible service.”
